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Gearing up for The Good Ride May 10

The Good Ride — a cycling event designed to bring awareness to cancer research, survivorship programs and public policy initiatives, as well as create a positive change in the community — will roll out from Blakeney Professional Center on 8835 Blakeney Professional Drive in Charlotte on May 10 for its first annual ride.

24 Hours of Booty enjoys the support of some fantastic events! Our friends at The Good Ride have a couple of fun and easy ways to help their efforts to beat cancer and support 24 Hours of Booty. After all – the only thing better than fighting cancer? Fighting cancer with friends! Here’s how you can support The Good Ride:

A Good Night 

Block & GrinderIn gearing up for the ride, The Good Ride and Block & Grinder are hosting A Good Night in Support of 24 Hours of Booty on April 21 from 5 p.m. – 10 p.m. at Block & Grinder on 2935 Providence Rd in Charlotte.  The happy hour event will feature live jazz music from Nita B Trio, craft beer from Triple C Brewing Company and food by founding sponsor, Block & Grinder. A portion of the evening’s proceeds will be donated to 24 Hours of Booty. The event is free and all are encouraged to attend!

The more you eat, the more raised to kick cancer’s booty! A huge thanks to Block and Grinder for setting this up!

The Good Ride 

The Good RideEvent registration is open for The Good Ride on May 10. The cycling event offers four route options ranging from three miles to 65 miles. The Double Deuce 22-mile ride, the Ole’ 36er 36-mile ride, and The Enchilada 65 mile-rides will start at 8 a.m. for riders 14 and up. Shortly after the start of the longer rides, the Family Spin 3-5 mile ride will begin at 8:30am for ages 6 and up. Choose the route that best suits you. Whether your looking for a fun, leisurely stroll or a serious cycling workout, there is a route for everyone to enjoy!

Participants who register before April 30 will receive a free event t-shirt! Day of registration will be available from 7 a.m. – 7:45 a.m.

The main goal is to fight cancer and proceeds benefit 24 Hours of Booty. Bike to bring down cancer and sign up for The Good Ride today!

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Join us for Levine Cancer Institute Blood Cancer Survivorship Conference

You’re Invited!

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The Levine Cancer Institute (LCI) will host the Blood Cancer Survivorship Conference on Friday, May 9 from 8:30 a.m. to 2 p.m. at the Renaissance Charlotte SouthPark Hotel on 5501 Carnegie Boulevard in Charlotte. The conference is targeted for those touched by Leukemia, Lymphoma, Multiple Myeloma and blood disorders. Come hear expert speakers discuss topics ranging from psychosocial support and anti-cancer lifestyle practices to updates in treatment and much more.

Here is a list of the speakers and topics:

  • Tammy Cogdill | Survivorship
  • Edward Copelan, MD | Emerging Trends in Hematology
  • Chasse Bailey-Dorton, MD | Anti-Cancer Lifestyle
  • Jonathan Gerber, MD | Leukemia
  • Nilanjan Ghosh, MD | Lymphoma
  • Kristy Price | Yoga
  • Saad Usmani, MD | Multiple Myeloma

For more information on each of these topics check out the  LCI Survivorship Brochure.

Registration is FREE and lunch is included! To register please call (704) 512-3209. Registration will close Friday, May 2. 

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Vote to Bring a LIVESTRONG Community Impact Project to Charlotte!

There are only a few days left to vote for a LIVESTRONG Community Impact Project to come to an organization near you!

The LIVESTRONG Foundation’s Community Impact Project (CIP) replicates successful programs that have supported people affected by cancer within a region, state, or city in the United States. In more than 300 communities serving tens of thousands of survivors, CIP has replicated nine programs successfully. The selected programs are funded through the E. Lee Walker Award for national expansion.

For a chance to be a recipient of a LIVESTRONG Community Impact Project, organizations must first apply to have their programs replicated across the United States. The 2014 Model Programs include the Jeffrey Frank Wacks Music Therapy Program, the Pablove Shutterbugs, Pediatric Photography Arts Program and VitalHearts, Secondary Trauma Resiliency Training. Second, community-based organizations, hospitals, cancer centers and universities must apply to bring one of these selected programs to their community. Organizations selected will receive training and funds to implement the program. Last but not least, the LIVESTRONG community is welcome to participate in an interactive voting campaign to determine where the program funding goes.

Our Charlotte beneficiary, Carolinas HealthCare System’s Levine Cancer Institute has successfully made it through the first two rounds of the grant application process, and is now looking for the support of the community to help push the Institute through the second round of voting. If selected, the  Jeffrey Frank Wacks Music Therapy Program will specifically focus on delivering music therapy to  patients and caregivers in the new Bone Marrow Transplant unit and the chemotherapy infusion department. Levine Cancer Institute is proud to partner with Queen’s University of Charlotte’s Music Therapy Department to deliver quality programs to the local community. Support services, such as the Music Program would benefit patients and caregivers with physiological and psychological comfort during their at-length stay in the unit. The program is a therapeutic outlet that provides an intervention for side effects, such as nausea, vomiting, fatigue, anxiety, depression and pain, as well as offers a diversion from cancer treatment.

Go to to cast your vote for this year’s programs! The 2014 voting campaign will continue until 5 p.m. CT on April 9, 2014. Voters are allowed to cast one vote per program, per region, per email address. Share your vote on Facebook and/or Twitter to earn an additional 2 votes per program.

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Booty Madness Wraps Up April 6th – Recruit to Win!

Booty Madness is on its fourth day and competition is fierce! Here are today’s city standings:

First place: Indianapolis
Second place: Columbia
Third place: Charlotte
Fourth place: Atlanta

Indianapolis has been hard at work to maintain a good lead in points over the other cities. Columbia, Charlotte and Atlanta are steadily climbing in points. Let’s ramp up the competition over the weekend and see who can earn the most points to be named the winner of Booty Madness come Monday!

Remember, everyone has to start somewhere and there is still plenty of time over the next few days to rack up points and win. It’s still anyones game! In addition to fundraising, help grow your team to earn points. New teams are worth the most points – a whopping 5 points! Don’t forget, each new rider is also worth 3 points. Here are ways you can help your team grow:

Referrals: Did you know more than half of our riders hear about us from a friend, a family member or through grassroots outreach? If you know someone who rides or has been affected by cancer, feel free to send them our information or we can reach out to them if you prefer.

Marketing Materials: Request 24 Hours of Booty posters, handcarts, pens and stickers o promote the event to potential teammates. Fill out the online request for at

Presentations: Have a cycling club, health/wellness group or exercise club? Know someone who does? 24 Hours of Booty staff will work with you to find a time to hold a breakfast or lunch presentation in your office or home. Contact to set up a presentation.

Team Recruitment Parties: Host a team recruitment even to give potential team members a chance to get to know 24 Hours of Booty and find out answers to all their questions.

Happy Hours: 24 Hours of Booty hosts a number of informational happy hours in each city, and we’d love to have you and your friends join us! They are open to everyone – riders, potential riders, volunteers or anyone else interest. Get a round on us, learn about the event, our beneficiaries, and meet fellow riders. Keep an eye on your email for invites!

Email Templates: Visit your online participant center for template emails to invite friends and family to your team. Drop your information into pre-written emails, import your address book and hit send!

Online Information Sessions: Have friends who are thinking about joining us? Join us for an online information session! We will be sending dates and times out via email. Pass these messages along to those who might be interested!

Social Media: Social media can be a simple and effective way to get information to your circle of contacts. Share your story, one of our informational videos or even something from the 24 Hours of Booty social media pages to get others connected!

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Booty Madness: Gain a Competitive Edge with Fundraising & Recruitment Emails

Booty Madness is on its third day and competition is heating up! Here are today’s city standings:

First place: Columbia
Second place: Charlotte
Third place: Atlanta
Fourth place: Indianapolis

Columbia remains in the lead, but Charlotte is creeping up in total points. Atlanta has tripled their points since yesterday. Indianapolis is keeping it steady and climbing up in points. It’s still anyone’s game. You can shoot for more slam dunks by fundraising and recruiting via email. Heres how:

email-logoFundraising/Recruitment Tip: It takes an average of 35 emails to reach the fundraising minimum. Your Participant Center has emails already drafted for you!

Get a Slam Dunk! Every person who sends out at least one recruitment or fundraising email through your Participant Center will get a slam dunk for your city! (Not to mention all the fundraising and recruitment points that result from the email – this could accumulate fast!)

Check out the two tutorial videos below on how you can use your Participant Center email to rack up points and move ahead in Booty Madness! Keep up the good work!

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Final Four: Shoot to Win Booty Madness!

Squeaky shoes, three point shots, the sound your bracket makes when it breaks wide open – it’s March Madness! In the spirit of the Final Four, 24 Hours of Booty is hosting a challenge next week that will pit city vs. city. Each city will be assigned a staff coach to help develop a game plan that will hopefully be a winner. Cities will be awarded points based on fundraising and recruitment goals. Here’s how it works:

Free throws. One point for every dollar fundraised next week.

Slam dunks. 2-points for every special task completed. These will be easy! Get a head start by submitting a team goal sheet for your first two points!

Three pointers. 3-points for every new person recruited.

Half court shot. 5-points for every new team started next week!

To keep it fair, we’ll divide the number of points won by the number of riders in each city so that larger cities don’t have an advantage. You’ll receive a coach’s report each day next week that will give you the standings, some tips and plenty of trash talk. Along with bragging rights , the winning city will win a $2,500 grant for a local 24 Hours of Booty beneficiary!

The challenge will start Monday, March 31 at 12:01 a.m. and run through Sunday, April 6 at 11:59 p.m. Look out for upcoming fundraising and recruitment tips to help get you geared up for the ride. Happy March Madness!


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Take a Seat & Try Your Hand in All-In To Fight Cancer

Tonight marks the 4th annual All-In To Fight Cancer Benefit Poker Tournament at the Fillmore Charlotte starting at 5 p.m. and cards will be dealt at 6:30 p.m. sharp. All-In To Fight Cancer is a grassroots, non-profit organization founded in 2010 by Rob Eubank and Steve Amedio that is dedicated to increasing public awareness and raising money to find a cure for cancer. To date, the organization has raised nearly $200,000 to support the fight against cancer. Inspired by their co-founder’s involvement in weekly poker games, Texas Hold Em’ is the go-to poker game for this event. Texas Hold Em’ is the most popular card game in the world and one that everyone can play with the right combination of chance and skill. The event has something to offer everyone, whether you participate as a high stakes player or cashed-in observer. We invite you to come join the event to hear live music, eat delicious food, enjoy great company, and have to chance to win fantastic prizes. Proceeds from the event benefit 24 Hours of Booty and we are very thankful for their continued support.

24 Hours of Booty riders and friends will be taking a seat at the tables tonight and taking up a hand in effort to help raise funds. While poker is a gamble, cancer shouldn’t be. Tickets are still available and there is still time to claim your spot at a table! Click here to purchase your tickets today! To learn more about All-In to Fight Cancer visit,


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24 Hours of Booty Staff Run in Memory of Jen Pagani at Run Jen Run 5k

The 24 Hours of Booty staff kicked off March by participating in the 2nd annual RunJenRun 5K at Symphony Park in South Park. Proceeds from the event benefitted the GoJenGo Foundation, a non-profit organization founded by longtime 24 Hours of Booty rider, Jen Pagani and her husband, Joe. Go Jen Go provides financial assistance to those affected by breast cancer during diagnosis, treatment and recovery.

The 5k event featured a new course, expanded fun kids’ zone, food trucks, great music and a special area to honor survivors and their families. Run Jen Run is a community event that is not only family-friendly, but pet-friendly so there can be fun for all. This year’s event was particularly special as it was a celebration of Jen’s life and her constant outpouring of support in the cancer community.

Click here to learn more about the GoJenGo Foundation and how you can support their work in the fight against cancer.


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Win up to 15 custom Giordana jerseys!

24 Hours of Booty is giving away two sets of 15 custom Giordana jerseys, and your team could win!

Starting Monday, March 3rd at 9:00 a.m., your team will receive one contest entry per three riders you have join your team. The winner will be chosen at random on Friday, March 7th at 5:00 p.m. The more riders you have join your team that week, the higher your chances are to win!

Brad Bolling, captain of IMPD Flying Squadron, said winning the Giordana jerseys in 2012 made 24 Hour of Booty feel more like a team event. “Our team of police officers uses cycling for fitness, team building and fundraising events. It was awesome to participate in the 24 Hours of Booty as we brought more team members on board.  We wear a uniform on duty and having a Giordana Team Jersey, made this feel much more like a team event for us.  We really enjoyed starting the event and finishing the event with most of our team on the course.”

Look for the winning team names on Friday, March 7th at 5:00 pm.

Good Luck!


The Fine Print: 

  1. Eligibility: This contest is open to all participants registered for the 24 Hours of Booty 2014. 24 Hours of Booty employees, board members and their families are not eligible.  
  2. Agreement to rules: Participation in the contest constitutes full and unconditional agreement to the decisions of 24 Hours of Booty, which are final. All prizes are contingent on availability of apparel sizes and are not transferable. 24 Hours of Booty reserves the right to substitute prizes as needed.
  3. Period. The contest begins March 3rd, 2014 at 9:00 am and will end at 3:00 pm on March 7th, 2014.
  4. Entry: Entries will be based on the above criteria.  You must be registered to qualify for prizes. 
  5. Selection: 24 Hours of Booty will award up to 15 Giordana jerseys to the two teams whose names are chosen at random.
  6. Release of Liability: By participating in this contest, you agree to releases and hold harmless 24 Hours of Booty, Giordana, Gita, Pinarello and their respective parents, subsidiaries, affiliates, sponsors from any claim arising from your participation in this contest or use of the prize (including any travel or activity related thereto).

Tax Implications: All participants who receive more than $600 in incentives must fill out a 1099-MISC as per the IRS. This may result in taxable income for you and you should consult a tax professional with questions. 

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How to Create a Fundraiser and Have Fun!

This blog is third in a series from Sweet Rides team members Tracy Begley and Therese DeLashmutt. 

When Therese and I talk about what fundraisers we want to do each year there are some basic criteria that they have to meet:

1. Do we have the time and resources available?
2. Do we have an audience to share information about the LIVESTRONG Foundation, AFLAC Cancer Center at Children’s Healthcare and 24 Hours of Booty?
3. We need to have lots of FUN along the way!

Time and Resources

When selecting your fundraiser you have to address the time it will take to implement, and ensuring that you have access to the resources you will need to make your fundraiser a success. 

Not only do you need to consider the date of your fundraiser, you also need to consider items such as the time to plan your fundraising activity.  Most importantly, you need to be realistic with the amount of time you can invest given your available hours.  If you have a demanding job or many other commitments, you may want to select a fundraiser that has a smaller time investment.  You also can’t wait until 2 weeks before the ride to create a fundraiser that is going to take a significant amount of planning, but there all still many options to choose from!

One of the techniques we use to think objectively about a fundraiser is to try and view the fundraiser in business terms.  We imagine the amount of money we fundraise as a paycheck and the hours we invest as our work hours.  We want to maximize the “paycheck” for the amount of hours we have to “go to work”.  You have to decide if it makes sense to work a certain number of hours on a fundraiser given the amount of money you believe you can bring in with that fundraiser. It takes some time and thinking to figure out what works, but with a little planning and estimation, it can be done.

Resources are a vital part to a successful fundraiser. Resources can be the friends, family and teammates that help you out, local businesses, or even 24 Hours of Booty staff.  It can also be  money or items that are needed to carry off a successful fundraiser.  We do our best to get as much as possible donated or with as little cost as possible.

Time and resource availability are the biggest parts to a successful fundraiser.  If this part of the process seems overwhelming to you, turn to trusted friends to help plan and evaluate!


You can plan the best fundraiser in the world, but you have to make sure you have an audience that will share in your awesomeness! This is key when originally selecting your fundraiser.  Your audience can be people with similar interests or you can create ways to engage the general public.  We are looking for an audience to raise money, but also we want to share information about the organizations that 24 Hours of Booty supports.  Our team has even gone one step further and tried to always include information about getting out and biking with your family and bike safety.  Making sure your event is focused on your audience will ensure success!


Planning and implementing a fundraiser is a lot of work.  There is a huge pay off, but you will have to put in time and energy to make it a success.  It is most important that as you go through the process you make sure you have fun.  It seems obvious, but if you are not having fun it will be hard to motivate others and be successful.  It is helpful to have friends and family around you to help with the fun factor.  Be silly, act goofy, dress funny, set a theme, have good food and drinks – anything to make you laugh during planning sessions and at the event, then those you meet along the way will want to join you and the craziness!

So plan that last minute fundraiser!  It doesn’t have to be big, but keep these three things in mind!  Our team still has 2 fundraisers to go with less than 2 weeks left.  We know that we will have to work hard, but we promise there will be a lot of Sweet Rides fun along the way!!!

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